Taking Back The Space: Why Should You Give A Damn?

Seem like the question should be "why haven’t we done anything about this yet?" Its about time we come to change something that has been ingrained in the very being of our culture. Times change, so should how our world markets function. We are constantly in the presence of advertisements and business, to the extent that they own us, so why cant we stand up and let them know that they need us, we don’t need them!

It has come to the point where people can’t go for a walk without being attacked by ads, whether it be on a bus stop or a billboard is not the issue, the issue is that we don’t seem to have an ad free minute. These Advertisers have bought all of our public space and are selling it right back to us! We see about 3,000 ads every day, not month, DAY and advertisers question why we have an issue with them in public space. Being that Toronto is one of the most multicultural cities in the world it's difficult to understand how the city allows products that are so one dimensional to be shown to the masses. At one point we created and thrived in our own culture, no longer is this the case, Advertisers wont allow us to create culture because they are creating it for us!

Try and imagine a Gardiner free of billboards or a park full of trees and nothing else, appealing right? We have so little time for ourselves and AD-ios believes if they wont give it to us, then we TAKE IT! What good is it to have freedom when we’re told what to wear, what we need, how to look and how to be? The title “free” doesn’t mean much these days, we can change that!

Here is an image of Yonge and Dundas as it is today, Advertisers have placed their products everywhere further contributing to the loss of our own Canadian culture and the growth of the ones they present to us which tend to be Americanized.