The Mugshot Campaign

As a protest against the unwanted proliferation of advertisements across the city of Toronto and the proposed bylaw which will constrain posterization, the AD-ios! team have created a series of posters to place across city streets. These posters depict some of the recent ad campaigns which have plagued Toronto's space, from American Apparel to CTV's Canada's Next Top Model. However, they are no longer on the large and bright billboards which tower over city sidewalks, attracting impressionable and prodcut hungry consumers. Now, with only one phone call, they're broken, bruised and beaten as they pose for their prison mugshots, their last 15 minutes of fame, before they are carried off to their cells. If only this were the reality!
By plastering these posters across Toronto streets, we hope to raise further awareness of the constantly overlooked issue of the privatization of public space while simultaneously taking a strong stance on the ridiculous anti-postering bylaw. From Kensigton Market to Queen St. W, we hope to inspire the citizens of Toronto to learn how they can make a difference in improving their city and bring city space back into their hands!